Email marketing specialist

Employment type: Full-time

Experience level: Mid-level (4-5 years)

About the role

AlphaBOLD is looking for an email marketing specialist to own our email channel end to end, both warm lifecycle campaigns and cold outbound. You’ll build automated flows, write and execute high-performing campaigns, and manage cold email infrastructure and sequencing. This role is for someone who thinks strategically about the funnel but is just as comfortable in the weeds of deliverability, segmentation, and copy testing.

What you’ll do

• Plan, build, and execute email marketing campaigns and automated flows in HubSpot, including nurture sequences, newsletters, and lifecycle/triggered emails.
• Manage cold email outreach programs in PlusVibe (or a similar platform), including sequencing, list management, and inbox/domain health.
• Design and continuously optimize email automation workflows based on lead behavior, lifecycle stage, and engagement signals.
• Write and test subject lines, copy, and calls to action to improve open, click-through, and reply rates across both warm and cold email.
• Segment and maintain clean, well-organized contact lists and audiences for targeted sending.
• Monitor deliverability health (sender reputation, spam rates, bounce rates) and manage domain/inbox warm-up for cold sending infrastructure.
• Set up and analyze A/B tests across subject lines, send times, copy, and offers, and turn results into ongoing optimization.
• Build and report on core email metrics (open rate, CTR, reply rate, conversion rate, unsubscribes) and translate them into clear recommendations.
• Partner with sales and content teams to align messaging, timing, and targeting across cold and warm email efforts.
• Stay current on email deliverability standards, compliance requirements (CAN-SPAM, GDPR), and platform best practices.

What we’re looking for

• 4-5 years of hands-on experience in email marketing, with direct experience running both cold outbound and warm/lifecycle campaigns.
• Proven experience with email automation and campaign execution in HubSpot or a similar marketing automation platform.
• Experience with PlusVibe or a similar cold email platform (e.g., Instantly, Smartlead, Lemlist).
• Strong understanding of deliverability fundamentals: domain warm-up, SPF/DKIM/DMARC, sender reputation, and list hygiene.
• Demonstrated ability to write clear, persuasive email copy for both cold prospecting and nurture sequences.
• Comfortable working with data to segment audiences, analyze performance, and report on results.
• Strong project management skills and the execution discipline to run multiple campaigns and flows at once.

Nice to have

• Experience with CRM platforms (HubSpot, Salesforce, or similar) and syncing email data with sales workflows.
• Background in B2B or SaaS marketing.
• Familiarity with copywriting frameworks for cold outbound (e.g., AIDA, PAS).
• Experience with landing page or form optimization to support email-driven conversions