PPC marketing specialist

Employment type: Full-time

Experience level: Mid-level (4-5 years)

About the role

AlphaBOLD is looking for a PPC marketing specialist to plan, launch, and optimize paid search and display campaigns across Google Ads and Microsoft Advertising (Bing). You’ll own campaign performance end to end: keyword strategy, bid management, ad copy testing, retargeting, and reporting. This role is a great fit for someone who’s comfortable digging into data one minute and writing sharp ad copy the next.

What you’ll do

• Build, launch, and manage PPC campaigns across Google Ads and Microsoft Advertising, including search, shopping, and display.
• Design and run retargeting campaigns that re-engage site visitors and move them further down the funnel.
• Create and optimize display ad campaigns, including audience targeting, placements, and creative testing.
• Conduct keyword research, competitive analysis, and bid strategy adjustments to hit CPA, ROAS, and volume targets.
• Write, test, and refine ad copy and landing page recommendations to improve click-through and conversion rates.
• Monitor campaign performance daily and make data-driven adjustments to budgets, bids, and targeting.
• Build regular performance reports and translate results into clear recommendations for stakeholders.
• Manage conversion tracking, tagging, and attribution setup in partnership with the analytics team.
• Stay current on platform updates, auction dynamics, and industry best practices across Google and Microsoft ad networks.

What we’re looking for

• 4-5 years of hands-on experience managing PPC campaigns, with demonstrated expertise in Google Ads and Microsoft Advertising (Bing Ads).
• Proven experience building and optimizing retargeting/remarketing campaigns.
• Solid understanding of display advertising, including the Google Display Network and audience-based targeting.
• Strong analytical skills and comfort working in Google Analytics, Google Tag Manager, and PPC platform reporting tools.
• Experience managing budgets and optimizing toward CPA, ROAS, or other performance targets.
• Clear written communication skills for ad copy, reporting, and stakeholder updates.
• Google Ads certification preferred.

Nice to have

• Experience with social media advertising (Meta, LinkedIn, or similar platforms).
• Familiarity with A/B testing frameworks and landing page optimization.
• Experience with programmatic display or DSPs.
• Background in B2B or SaaS marketing.