SEO Specialist

Job Overview: 

AlphaBOLD is a leading consulting firm, renowned for our expertise in a range of technology solutions including Dynamics 365, Power Platform, NetSuite, Microsoft 365, and Azure. Our commitment to innovation and excellence has positioned us at the forefront of the IT industry, particularly in the B2B sector. As we continue to expand our digital footprint, we are seeking a dynamic SEO Specialist to join our marketing team.

This role is tailor-made for a strategic thinker who is passionate about digital marketing and has a keen understanding of SEO tactics. The ideal candidate will play a crucial role in enhancing our online presence, driving website traffic, and increasing our brand’s visibility within the IT sector. Your expertise will not only optimize our website but also ensure that our content resonates with our target audience, ultimately contributing to our company’s growth and success in the competitive technology market. 

As an SEO Specialist within our team, you will have the opportunity to collaborate with cross-functional teams, bring innovative ideas to the table, and implement strategies that make a tangible impact. If you’re ready to take on this challenge and grow with a company at the cutting edge of technology, we would love to hear from you. 

Key Responsibilities: 

• SEO Strategy Development: Create and execute SEO strategies that align with the company’s business goals and target audience while increasing organic search visibility and traffic. 
• Keyword Research and Analysis: Conduct comprehensive keyword research and analysis to understand trends and identify target keywords and opportunities for content optimization for the B2B IT industry.
• Content Optimization: Work closely with the content team to optimize existing content and guide the creation of new content based on SEO best practices. 
• Guest Post Management: Identify and manage opportunities for guest posting to enhance AlphaBOLD’s link profile and brand visibility in the IT industry. 
• Backlink Strategy: Develop and execute a robust backlink strategy, including link building and managing link audits to improve site authority. 
• Technical SEO: Work with the technical team to ensure website is technically optimized to facilitate better search visibility. This includes site speed optimization, mobile optimization, and resolving crawl errors.
• Lead Generation: Meet the leads target for organically generated leads.
• Competitor Analysis: Keep a close eye on competitors’ SEO strategies to identify gaps and opportunities in AlphaBOLD’s approach Content Development: Collaborate with content creators to produce SEO-friendly content that appeals to the target audience and adheres to best practices.
• Analytics and Reporting: Regularly monitor and report on SEO and general website performance using tools like Google Analytics 4, Google Search Console, HubSpot, Yoast, SEMrush, or Ahrefs
• Market Analysis: Keep abreast of industry trends, competitor strategies, and the latest SEO updates to maintain a competitive edge.
• SEO Audits: Perform detailed SEO audits on our core websites to identify areas for enhancement, including on-page, off-page, and technical SEO elements. 
• Stay Updated on SEO Trends: Stay abreast of the latest SEO trends, updates, and best practices, continuously adapting and updating strategies accordingly. 
• Cross-Functional Collaboration: Collaborate with marketing, product, and technical teams to ensure SEO best practices are integrated into all digital marketing efforts. 

Skills and Competencies: 

To excel in this role, the ideal candidate will possess a blend of both hard and soft skills, ensuring they can effectively contribute to our team and achieve outstanding results:  

Hard Skills:  

• SEO Tools Proficiency: Expertise in using SEO tools such as Google Analytics 4, SEMRush, Ahrefs, Moz, CMS platforms (WordPress). Basic knowledge of HTML5/CSS is a plus. 
• Keyword Research & Analysis: Strong skills in conduct keyword research and utilizing insights for content strategy development. 
• Technical SEO Knowledge: Solid understanding of technical SEO aspects, including site architecture, schema markup, and website speed optimization. 
• Data Analysis: Ability to analyze and derive meaningful insights from data, translating them into actional SEO strategies. 
• Digital Marketing Knowledge: Understanding of broader digital marketing strategies, including PPC, social media, and email marketing, and how they integrate with SEO.  

Soft Skills:  

• Analytical Thinking: Strong analytical skills to evaluate complex data and market trends. 
• Communication: Excellent verbal and written communication skills for articulating SEO strategies and collaborating with team members. An English SEO vocabulary is necessary for this position. 
• Problem-Solving: Proficiency in identifying challenges and proactively seeking out effective solutions. 
• Adaptability: Ability to stay up to date with changing SEO trends and algorithm updates, adapting strategies accordingly. 
• Teamwork: Strong collaboration skills to work effectively with cross-functional teams. 
• Time Management: Excellent organizational and project management skills, with the ability to handle multiple tasks and meet deadlines. 

Education and Experience: 

• 3-4 years of experience in SEO, preferably in a B2B IT environment.

Additional Requirements: 

• Familiarity with the B2B IT industry and its audience.
• Certification in Google Analytics or similar platforms is a plus.