How to use Conditional Content Blocks in Dynamics 365 Marketing
Introduction
Conditional Dynamic Content in Dynamics 365 Marketing allows teams to create context-aware email experiences that adapt in real time based on customer attributes, behaviors, and journey signals. Built into Real-Time Marketing, this capability enables marketers to deliver relevant messaging at the moment of engagement rather than relying on static personalization rules.
Dynamics 365 Marketing is now part of Dynamics 365 Customer Insights, and is commonly referred to as Customer Insights – Journeys, but many organizations and users still recognize and search for it under the original name.
By aligning content variations with live data such as profile updates, event interactions, and segment membership, teams can support more responsive customer journeys and move beyond basic personalization toward intent-driven communication.
This blog explains how this capability works in Dynamics 365 Marketing and outlines how marketers can configure and apply it effectively within Real-Time Marketing emails.
How to Add and Edit Conditional Dynamic Content?
In practice, conditional content blocks act as decision points within an email, allowing message variations to respond to live customer context rather than static campaign assumptions.
Before adding Conditional Dynamic Content, ensure you are working in Real-Time Marketing. Begin composing your email by adding text boxes, images, buttons, or other content elements.
- Once you have identified an area you want to personalize, highlight the section by selecting an item from within. If you plan to add conditional content to a single item, advance to step 2. If you would like to select multiple items, navigate to the top left corner of the selected item and click on the dropdown. Choose the Section option to highlight the entire section.
- In the example below, the user can highlight the entire section by selecting the photo and the image.
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- After highlighting items, navigate to the top right of your section and select the icon showing two people with a gear. The highlighted box will then turn purple to indicate that it is a Conditional Dynamic Content block.
- On the right side of the designer, the user is provided with a new tab named Variations. In this tab, select +New Condition to define a condition for the user block.
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- From here, users are given two options to condition from: Â Â
- Condition on an attribute allows the user to select attributes from the Contact, Leads table, related records, and triggers. These triggers include contact updates, event registrations, website visits, etc. Â
- A condition on segment membership allows the user to select users who are included in or excluded from a specific segment. Â
In this example, the user selects Condition on an attribute to condition on the address field. When complete, select Save. Â
- Select the Properties tab to change the conditioned section by editing the items as normal. Return to the Variations tab and click the default or conditional options to compare your two content blocks.
- If you need to return and edit the default or conditional content blocks, select the corresponding box on the Variation tab and edit your email using the designer shown above!
- Select the three dots next to the conditional box for more options if you edit or remove a specific condition.
To remove Conditional Content from your email, select the Conditional Dynamic Content icon at the top right on the content block and confirm the deletion.  Â
You can send your hyper-personalized emails using the Conditional Dynamic Content feature!
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Conditional content blocks in Dynamics 365 Marketing enable marketers to control how email content adapts to customer data, behaviors, and journey context. When used within Real-Time Marketing, this approach supports more responsive, relevant communication that aligns messaging with customer intent rather than static segmentation.
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