Cross platform App Development – Should Startups Invest in It Or Not?

Cross-platform app development has become increasingly popular in recent years, with startups looking for ways to reach a wider audience while minimizing development costs and time to market. However, the decision to invest in cross-platform app development is a complex one that involves considering a range of technical and business factors. 

According to a recent report by Statista, the global cross-platform app development market is projected to reach $7.5 billion by 2026, with a compound annual growth rate of 18.9%. This growth can be attributed to the increasing demand for mobile apps and the need to develop them for multiple platforms to reach a wider audience.  

This blog will explore the advantages and disadvantages of cross-platform app development and whether startups should invest in it. 

Top Benefits of Cross-Platform App Development 

1. Cost-effective & Fast Development 

One of the main advantages of cross-platform app development is that it allows developers to write code once and deploy it on multiple platforms, such as iOS, Android, and web. This can result in significant cost savings and faster development times, as developers do not have to develop separate apps for each platform. Cross-platform frameworks like Flutter and React Native provide a native-like user experience and can integrate with device-specific features. 

2. Wider Reach 

Cross-platform app development offers startups and businesses the opportunity to expand their reach and target a wider audience by launching their applications simultaneously on multiple platforms. With this strategy, startups can ensure that their application is accessible to a larger audience and increase their chances of success. The ability to deploy an application on various platforms also makes it easier to reach users who may be using different devices or operating systems. 

3. Easier Maintenance 

 As the same codebase can be used for multiple platforms, maintaining a single codebase is easier than managing multiple codebases. Additionally, any updates or bug fixes can be implemented across all platforms simultaneously, improving the overall user experience within timely constraints.  

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Top Disadvantages of Cross-Platform App Development 

1. Performance 

One of the prominent downsides to cross-platform app development is performance. Cross-platform apps tend to be slower and less responsive than native apps. It is because cross-platform apps rely on a layer of abstraction to work on multiple platforms, which can lead to performance issues. 

2. Limited Native Features 

Cross-platform app development often comes with limited access to the native features of each platform. That means some app features will not work on specific platforms or may not be available at all. 

3. User Experience 

Cross-platform app development can have an impact on user experience. While the application is designed to work seamlessly across multiple platforms, it may not have a native look and feel on any specific platform, which can potentially lead to a suboptimal user experience. Each platform has its own user interface guidelines and design principles, and applications that do not adhere to these guidelines may not provide a consistent user experience. This can result in users finding it difficult to navigate the application or perform certain tasks, which can ultimately lead to frustration and lower engagement levels.

When Should Startups Consider Using Cross-platform Application Development?  

One of the primary dilemmas they encounter revolves around the best time to adopt cross-platform application development. Given its cost-efficiency and broader reach, it’s a tempting option. But when exactly should startups make the leap? 

  • Cost Efficiency  

Budget constraints are a familiar tune in the startup world. With limited funds, every penny counts. Startups must ensure they are getting the most bang for their buck. Therefore, when the need arises to develop an application that caters to multiple platforms without burning a hole in the pocket, cross-platform becomes the go-to option. 

  • Broadening User Reach 

Another scenario where cross-platform development shines are when startups aim to expand their user base. Rather than restricting the app to a single platform, cross-platform ensures that startups can reach a wider audience, from Android users to iOS enthusiasts and beyond. It’s a step towards universal accessibility. 

  • Speedy Deployment Needs 

Time often equates to money in the business realm. If startups are racing against the clock to deploy their application, speedy deployment becomes crucial. With cross-platform development, the time taken to launch the app on multiple platforms is significantly reduced, giving startups a competitive edge. 

  • Flexibility and Maintenance 

As businesses evolve, so do their needs. An app might require tweaks, updates, or complete overhauls. Here’s where the ease of maintenance offered by cross-platform development becomes invaluable. Updates can be rolled out simultaneously across platforms, ensuring consistency and reducing downtime. 

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The Future of Cross-Platform App Development 

The future of cross-platform app development looks bright as more businesses and developers recognize its potential and leverage it to capacity. It allows faster time-to-market, lower development costs, and broader audience reach. With the rise of advanced technologies like React Native, Flutter, and Xamarin, cross-platform development is becoming more sophisticated and capable of delivering native-like experiences on different devices.  

As consumers expect seamless experiences across devices, cross-platform app development will continue to play an essential role in the future of app development, enabling businesses to deliver high-quality apps accessible to a broader audience. 

Examples of Successful Cross-Platform Apps 

Airbnb is a successful cross-platform app developed on React Native. The app allows users to book accommodations on multiple platforms, including iOS, Android, and web.Discord is a popular cross-platform communication app that was developed using React Native. The app allows users to communicate via rich text, voice, and video on multiple platforms, including iOS, Android, and the web.Walmart developed its shopping app using Xamarin, a cross-platform development tool. The app allows users to shop on multiple platforms, including iOS and Android.

These examples demonstrate the versatility and potential of cross-platform app development. Developers can create apps that provide a consistent and engaging user experience across multiple platforms, while also reducing development costs and time-to-market. 

Further Reading: Custom Web Application Development: A Complete Guide for C-Suite


In conclusion, cross-platform app development is a viable option for startups looking to save time and money on app development. However, startups should carefully consider the advantages and disadvantages before deciding. If the app requires high performance, uses a lot of native features, or requires a high level of customization, then native app development may be a better option.  

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