Beverage Manufacturer Improves Operational Visibility and Taps New Market Opportunities
- Industry: Food and beverage industry
- Challenge: Inability to track and measure KPIs across products, siloed data sources, lack of visibility, lack of data-driven insights.
- Solution: Azure Data Storage, Azure Data Factory, Power BI, and Azure Auto ML, all supported by AlphaBOLD.
- Results: Eliminated data silos, gained high levels of operational visibility, improved the performance of its promotional campaigns and can more effectively leverage new market opportunities.
Better Processes, Tools and Technology Wanted
The manufacturer needed technology and tools that would help it to measure sales and product trends effectively. An advanced data analytics platform would provide detailed insights into product sales, product depletion forecasting, planogram optimization, promotions effectiveness, new product introduction, and other business-critical performance metrics. The manufacturer enlisted AlphaBOLD to help it eliminate silos and leverage a robust, Power BI-enabled solution that fosters a data-driven culture for practical performance evaluation and future growth projections.
Solving Critical Problems
Azure Data Storage
Azure Data Factory
Azure Auto ML
Here are the six critical challenges that AlphaBOLD solved with its combined solution:
1. No way to define and track KPIs across products.
2. Too much siloed data.
3. Poor operational visibility.
4. No way to accurately track promotional sales.
5. Poor supply-demand visibility.
6. No visibility into store placement and product positioning.
Supporting Functional Improvement and New Growth
Utilizing AlphaBOLD’s solutions, the company is also making proactive decisions regarding promotions and market voids and continuously improving its operations in a very productive and profitable manner.