Senior Marketing Executive

Senior Marketing Executive – AlphaBold

Job Description

AlphaBOLD is seeking an experienced and highly skilled Senior Marketing Executive with a strong background in digital marketing. As a Senior Marketing Executive, you will be responsible for leading and implementing effective digital marketing strategies to drive brand awareness, lead generation, and engagement across various online channels.

Responsibilities:

• Develop and execute email marketing campaigns.
• Plan and oversee the creation of engaging content for digital channels.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
• Plan and execute webinars by working closely with practice experts, driving registrations, and finalizing the decks.
• Manage and optimize the company’s website and other digital assets.
• Conduct market research to identify customer preferences, behavior, and competitor insights, using the data to inform marketing strategies.
• Provide regular updates on campaign performance, activities in pipeline.
• Run LinkedIn ads by managing budget and monitoring the ROI.
• Conceptualize demo-based campaigns by working on the messaging, storyboarding and execution.
• Maintain & extract data in line with the campaign requirements.

Experience Required:

• Minimum 4-5 years exposure to/experience of IT sector.
• Previous relevant marketing experience required from a fast paced, dynamic, innovative environment.
• Responsibly handle and organize events & webinars.
• Enrich experience with email marketing & Paid marketing.
• Create and organize Website content.
• Years of experience in marketing Execution.
• Have excellent knowledge of MS Office, marketing computer software and online applications, CRM tools, Online analytics, Google Ad Words etc.
• Have strong personal organization and project management abilities.
• Good experience of working with sales teams.