Enterprise CRM software solutions have become increasingly common in today’s modern business landscape. Whether a small business or a larger enterprise, CRM solutions are a must-have platform in its technology infrastructure. However, when a small or medium-sized business starts on its upward trajectory, it often faces limitations within its existing CRM solution. This is because while all CRMs market themselves as Enterprise business CRM software solutions, and while all these platforms do support scaling and advanced features, many of these ‘Enterprise CRM platforms’ cannot scale up in a way that is enough to meet the needs of an enterprise-level user.
Most popular platforms marketed ‘scalable’ alongside the business can only do so at a certain pace. They often leave large, growing, or hyper-scaling companies with scalability challenges that can hinder their growth potential. Luckily, many specialized Enterprise CRM Solutions are designed for large enterprises that can offer the appropriate digital infrastructure, technical assistance, and extensive functionality such companies require.
This article explores the top three Enterprise CRM software solutions for large businesses and provides a detailed overview of the features of these platforms. However, before we delve into the features and functionalities of these Enterprise CRM system options, let’s first understand why customer relationship management is an integral tool for modern-day businesses.
Why is Customer Relationship Management so important?
A recent study by Grand View Research revealed that the CRM market is set to grow at a CAGR of 13.9% from 2023 to 2030. This reflects how the global market is increasingly focusing on improving customer experiences. Furthermore, as customers now have a better platform to communicate their experiences to wider audiences through social media, customer experiences become even more critical. However, the impact of poor customer service is not limited to negative reviews on social media. According to a report by Serial Switchers, businesses in the U.S. alone lose more than $75 billion annually due to poor customer service. This highlights the significance of providing a positive customer experience, as it can improve customer satisfaction and retention and directly impact on a company’s financial performance. Therefore, with the CRM market projected to grow and the high cost of poor customer service, businesses must prioritize the quality of customer relationship management to remain competitive and profitable in today’s market.
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Top Enterprise CRM Software Solutions:
- HubSpot CRM
- Salesforce CRM
- Dynamics 365 Marketing
HubSpot as an Enterprise CRM platform:
HubSpot CRM is a versatile software suite that offers an all-in-one business solution for large companies. It provides high flexibility and scalability, catering to different industries and business sizes.
One of the critical benefits of HubSpot as an Enterprise CRM software is its powerful free edition, which includes various modules comparable to the premium plans of other providers. The table below highlights some of the best features of HubSpot CRM for large businesses:
|Email Marketing||Design and send email campaigns to targeted audiences|
|Live Chat||Engage with website visitors in real-time via a chat|
|Contact Management||Organize and manage contacts and company information|
|Deal and Task Management||Track and manage deals and tasks throughout the sales cycle|
|Quotes||Generate and send quotes to prospects and customers|
|Ticket Creation Bots||Automate the creation and management of support tickets|
|Reporting||Analyze and report on sales, marketing, and support metrics|
|Video Creation Tools||Create engaging videos for marketing and sales purposes|
|Goal Setting||Set goals and track progress toward them|
|Lead Generation||Generate and capture leads through various channels|
|Programmable Automation||Automate repetitive tasks and workflows|
|Workflow Extensions||Extend the functionality of the CRM system|
|Knowledge Base||Create and manage a repository of articles and FAQs|
|Multiple Ticket Pipelines||Manage support tickets from multiple sources|
HubSpot CRM can also be integrated with other business tools such as WordPress, Base CRM, Microsoft Dynamics, Bigcommerce, Shopify, and more to enhance its capabilities. The platform’s native mobile applications for Android and iOS devices provide easy access to the CRM system for mobile teams.
Large businesses can use HubSpot’s free trial version and powerful free edition. Paid plans start at $5000 per month, making it excellent value for the features it provides.
Salesforce as an Enterprise CRM platform:
When it comes to managing customer relationships, large businesses need a reliable and scalable solution. Salesforce, a cloud-based CRM software, has become the go-to– choice for enterprise-level organizations. It offers a host of features that cater to the specific needs of large companies, making it a robust Enterprise business CRM software to streamline sales processes and improve customer relationships.
|Scalability||Salesforce can handle large volumes of data and support thousands of users simultaneously without compromising performance.|
|Customization||Salesforce can be customized to fit the unique needs of your business. From adding custom fields to creating custom workflows, you can tailor Salesforce to match your business processes.|
|Integration||Salesforce integrates seamlessly with other business applications, such as marketing automation software, project management tools, and customer service platforms.|
|Analytics and Reporting||Salesforce provides robust analytics and reporting tools that enable large companies to gain valuable insights into their customer data.|
|Security||To protect your data, Salesforce offers advanced security features such as two-factor authentication, data encryption, and IP restrictions.|
|Customer Support||Salesforce provides excellent customer support, 24/7 phone, and email support, an extensive knowledge base, and a community forum where users can share their experiences and ask questions.|
As a leading Enterprise CRM software, Salesforce offers built-in integrations, app exchange, and custom integrations using APIs and web services. These integrations allow seamless integration between Salesforce and other popular business applications, including social media platforms, marketing automation tools, and e-commerce platforms.
Salesforce pricing varies depending on the specific needs of the business and the chosen pricing plan (Enterprise pricing plan ranges from $150-$300), with additional costs for add-ons and customizations. Salesforce also offers a free trial period, allowing businesses to test the platform before committing to a paid plan.
Microsoft Dynamics 365 as an Enterprise CRM platform:
Microsoft Dynamics 365 is a robust enterprise CRM software that recently gained popularity. It is an all-in-one solution that offers businesses a comprehensive suite of tools to manage their operations, from financial management to customer service. The software is designed to be highly scalable, customizable, and secure, making it the best choice for large enterprises with complex needs. Here are some of its key features:
|Comprehensive Business Solution Suite||Microsoft Dynamics 365 includes modules for financial management, supply chain management, human resources, and more, making it an all-in-one solution for large businesses.|
|Scalability||The software can handle large volumes of data and support thousands of users without any performance issues.|
|Customization||Microsoft Dynamics 365 can be customized to fit the unique needs of any business by adding custom fields and creating custom workflows.|
|Integration||The software integrates seamlessly with other Microsoft products, such as Office 365, Power BI, and SharePoint, allowing users to access data and information from other applications within the same interface.|
|Analytics and Reporting||Microsoft Dynamics 365 provides robust analytics and reporting tools that offer pre-built dashboards, customizable reports, and artificial intelligence-powered analytics to help businesses make informed decisions.|
|Security||The software offers advanced security features such as two-factor authentication, data encryption, and role-based access control to protect sensitive customer data.|
|Customer Support||Microsoft provides excellent customer support for Dynamics 365 users, with 24/7 phone and email support, an extensive knowledge base, and a community forum.|
Microsoft Dynamics 365’s comprehensive suite of features, scalability, customization, integration, analytics and reporting, security, and customer support make it the ideal Enterprise CRM software for large businesses. By leveraging its capabilities, companies can streamline their operations, improve customer relationships, and gain a competitive advantage in the market.
Additionally, Microsoft Dynamics 365 offers a range of pricing options to suit businesses of all sizes and budgets. The pricing plans are based on the number of users and the features and functionalities required, with options for both cloud-based and on-premises deployment. The cloud-based plans are offered on a subscription basis, with monthly or annual payment options, while the on-premises plans require an upfront purchase. Microsoft also provides a range of add-on features and modules that businesses can purchase to customize their CRM solution.
Enterprise CRM software with Partner Networking – Dynamics Advantage:
For large businesses, the Dynamics 365 Partner Network is a valuable resource that provides access to a wide range of add-ons and integrations, extending the functionality of the Dynamics 365 CRM platform to meet specific business needs. The Partner Network is an attractive option for businesses with unique requirements, offering flexibility and extensibility.
In addition to the Partner Network, Dynamics 365 is an Enterprise CRM system that provides robust customization options, allowing large businesses to tailor the platform to their needs. Advanced AI capabilities, including machine learning and predictive analytics, can help large enterprises gain insights and make informed decisions.
Large businesses can also benefit from the Dynamics 365 Partner Network’s global reach, which provides access to a vast network of experts who can provide support and guidance. With the Partner Network, large businesses can expand their reach and grow their customer base, ensuring long-term success.
It is important to note that while these CRM systems can cater to big and small companies, distinct differences set them apart from other competitors. Large companies have complex and varied needs due to multiple departments with different requirements and workflows. Therefore, enterprise CRM solutions for large companies must be flexible and customizable to meet the diverse needs of various departments – a feature found in all three of our CRM contenders.
In addition, large companies have a vast customer base, which necessitates a platform that can handle a high volume of data and transactions while providing insights into customer behavior and trends. Furthermore, enterprise CRM solutions have more advanced features and functionalities, such as artificial intelligence (AI) and machine learning (ML) capabilities, to analyze vast customer data.
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This article set out to discuss the top 3 Enterprise business CRM software that provides good value for large companies. However, there is no one winner as every business is unique and thus has different requirements. What works for one enterprise may not work for the other. Therefore, decision-makers must ensure they take the time to understand the CRM solutions before implementing them.
Microsoft Dynamics 365 stands out in this regard as it is Enterprise business CRM software with robust features and a partner network that offers multiple support services. If you want to know more about Dynamics 365 as an Enterprise CRM system, contact us today for a discovery call!